Beasiswa Prestasi Juara
by Brain Academy Online (Ruangguru)
The first in Indonesia, Brain Academy Online by Ruangguru provides a combination of offline and online learning services for students has succeeded in scoring thousands of students to enter Indonesia's favorite and biggest Universities. This program provide scholarships to students with great achievements. They Key Visual aimed to visualize how fulfilling and exciting if the student got the scholarship.
The Brain
Inspired by the Brain Academy's geometric brain shape logogram, the idea was to create a book rack into a brain shape, since every student spend most of their time reading and learning from books, the point comes in this logic to symbolize student in their journey towards their academic accomplishment.
Social Media
Mass targeting on Ruangguru & Brain Academy social medias. Desired response in order to gain students enthusiast then apply for the Beasiswa Prestasi Juara Program.
Marketing Sales Tools
Smaller and focus targeting for offline display advertising tools such as flyer, poster & roll up banner. Desired response in order to gain students interest then apply for the Beasiswa Prestasi Juara Program.
Secondary Key Visual
Alternative Key Visual for promotional tools purpose.
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Role: Designer & Concept
Art Direction: Danu Labda, Meilia Sutoro, Vanessa Lois
Designer: Vanessa Lois
