The A to Z #Apa2Bisa campaign is meant to showcase our USP, that's the vastness of our digital ecosystem, that literally stretches from A to Z. This is the phase where we basically give our audience the RTB of our brand promise & proposition.
The campaign kicks off with a teaser to evoke curiosity about the campaign. We made series of short yet entertaining videos that plays around with the word A to Z. The video format is semi documentary, where we prank the interviewer who's supposed to interview peoples from different walks of life, who were actually (mostly) talents.
The main campaign comprises of both promotional tactical and thematic videos and KV, for both regular LinkAja and LinkAja Sharia services.
Thematic KV for LinkAja
Thematic KV for LinkAja Syariah
Thematic TVC LinkAja
Thematic TVC LinkAja Syariah
Tactical KV
Tactical KV
Tactical Video LinkAja Combo
Tactical Video LinkAja
Tactical Video LinkAja Syariah
Cretive Team
Head of Creative: Rizky T. Wisnu
Art Direction Lead: Akhtara Danis Praditya
Art Director: Muhammad Rizky Sobari
Copywriting Lead: Alamsyah Kurniawan
Copywriter: Avisena Roosyida Ashari
Graphic Design Lead: Danu Labda
Graphic Designer: Vanessa Lois Irsanti
Audio Visual Lead: Sandi Afui
Videographer: Ervan Astrid Anggakusuma
Editor: Faisal Rahman & M. Try Laksono Kurniawan
Production Lead: Teddy Yunantha Fatmamurni
