Sweet is Back
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Sweet Rebranding
The task
Sweet is a party label located in São Paulo (SP) – Brazil. A party that led a movement, moved by the gathering of people who were desperate to break their chains and with the will to make sweet a moment that for us was dark.
Sweet was a weak brand created without thinking about the scalability they could achieve; without portraying what intrinsically moved the founders who came together to start this movement.
What is Sweet?
If we could describe the party label with one word, this word certainly would be Brazil, that is, the union, the warmth, the gathering, the mixing of styles, the gathering of different points of view, and the compacting of the unimaginable, which is only possible thanks to the presence of each one who is at the event, raising the frequency of the São Paulo night.
Client: Sweet — Service: Identity System Design & Motion — Year: 2022 — By: Thomaz Edmundo, Gabriel Cambraia & Lucas Rocha
Thanks for
watching.
Sweet is back.
