Hall D 3d Fly-Through Video
Visual Nature cues
• Giant Redwood tree trunks - Throughout Hall D space we have large column wraps to represent giant Redwood tree trunks.
• We have strategically placed still projections throughout Hall D that display “unreal environmental redwood tree trunks” that give a new scenic design approach to the space.
• Walking through the space, everyone will truly feel like they are walking through a “Trail of Giants.”
• We incorporated dynamic theatrical lighting in the space, including warm color tones and gobos to make the attendee feel like they are walking through the woods on a warm morning.
• Hanging banners with messaging distinguishing the 3 core areas of Hall D: Salesforce Studios, Salesforce+ Lounge, and the Dreamstore.
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Visitors Center At The Entrance To Hall D & The Threshold to Campground and the Salesforce+ Studio
• Greeting and Guidance
• As attendees enter they are greeted by 2 docents.
• The docents also offer location guidance and information to attendees into the depths of Dreamforce 22.
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Salesforce+ Studios
As an attendee, you will see this front and center in Hall D, and people are encouraged to watch the live sets Dreamforce Today/Tonight sets in action.
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20th Anniversary Billboard (Double sided)
Photo Opportunity (located between Hall D, Hall E & hallway into Keynote)
• As an attendee walks the Moscone carpet path, past the Tik Tok sponsor activation on the right and Salesforce Studios on the left, and toward the Salesforce+ Lounge, they will see on their right the Salesforce 20th Anniversary Billboard callout/photo opportunity.
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• A lush three-zone wooded glen where attendees are invited to network with their fellow attendees, relax, and charge their devices.
• Salesforce+ live and streaming content will be streamed via one of four monitors located throughout the Salesforce+ Lounge.
• Graphic Wing Photo Opportunity: Attendees are invited to take a photo with Cody and Astro in front of the graphic wing
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Dreamstore
• A self-contained footprint where both the front-of-house retail activation and back-of-house storage for re-stocking is located.
• A stacked stone counter with branded a-frame structure welcomes attendees to a wooded glen where attendees can purchase Dreamforce swag, merchandise, souvenirs, books from keynote speakers, and all other Salesforce resources.
• The Dreamstore walls are comprised of a combination of daytime forest fabric walls and redwood vinyl paneling covering the slat walls and cabinetry.
• The wooded glade theme is continued with the use of rustic wood tables, three reclaimed wood POS bars, wardrobe racks w/shelves, and iron pipe four-arm display racks.
