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Colgate Squeeze: Brush more

Marcus Rebeschini Regional Chief Creative Officer
Kit Ong Executive Creative Director
Huy Nguyen Senior Art Director
Vuong Nguyen Art Director
Khoa Lam Art Director
Ngoc Bui Senior Copywriter
Le Nguyen Copywriter
Thach Thao Nguyen Copywriter
Kit Ong  Copywriter
Mita Vu Designer
Teddy Nguyen Producer
Huy Ho Studio Manager
Bao Duong Designer
Cuong Nguyen Designer
Hung Nguyen Digital Creative
Alex Mcmillan Photographer
Dung La Account Director
Hau Pham Account Executive
Y&R Vietnam's creative innovation for Colgate toothpaste encourages kids to clean their teeth more frequently, and recently took home top honours in the Product Design category at AdFest 2014.

In their constant quest for ideas that make teeth-brushing more fun, Colgate-Palmolive and Y&R Vietnam teamed up to create the Colgate SqueeZee, a kit containing four screw-on nozzles.

Each nozzle, once screwed on, creates a different fun shape from the toothpaste squeezed through it. The four SqueeZee shapes -  star, seashell, propeller and caterpillar - make brush-time fun for children, and easy for their parents. The initial trial run received a very positive response from children and parents alike.
Colgate Squeeze: Brush more
Published:

Colgate Squeeze: Brush more

Colgate-Palmolive and Y&R Vietnam teamed up to create the Colgate SqueeZee, a kit containing four screw-on nozzles.

Published: