quality-built
Can autoparts be sexy? Can autoparts be smart? That's what Quality-Built wanted to find out. Positioning them as "The Smarter Choice" in a market segment overrun with big, bold, powerful and loud, the new look and message is clean, to emphasize the green process of remanufacturing parts. Fresh photos of their entire range of parts in high-contrast black and white, minimal content, iconographics and white space (in dark grey) successfully set Quality-Built apart from the pack.
