Hasbro sought to develop a premium version of its iconic CLUE board game for collectors and the legions of dedicated players. This heirloom-quality unique collectible set would feature high end printing, materials, and surface finishes rarely seen in the board game category.

In order to sell-in the concept to senior management, Hasbro engaged Sprout to develop an animation that would bring the concept to life and generate the excitement and enthusiasm required to greenlight the project. Sprout produced a 60-second animation video to highlight the high end elements in this unique version of CLUE, including the player pieces, game board, story cards, and dice. The results were a big hit with senior management and production of the game was approved for e-commerce and retail distribution.

Sprout then revised the initial animation to support Hasbro’s go-to-market strategy for reseller engagement in Walmart, Amazon, etc.

The CLUE release was so successful that Hasbro expanded the Signature Series product line and additional classic board games are currently in development.