The Heirloom Collective
BRANDING ● PACKAGING ● DIGITAL ● ENVIRONMENTAL
Sprout teamed up with Happy Valley Compassion Center Inc to create an identity for their chain of cultivation facilities and dispensaries. To start, a series of brainstorm sessions to develop a name for the budding business. Introducing: The Heirloom Collective aka THC.
From there, Sprout defined a brand strategy to guide the creation of a 3-tier system of logotypes, monograms, and extended patterning for use in the company’s packaging, signage, apparel, retail and digital presence. The solution relies on a set of typographic marks that evoke a sense of heritage, timelessness, and scientific authority.
The Heirloom Collective's first dispensary is now open in Hadley, MA for medical and recreational sales.
