Samosa Wala (the Samosa Guy) is a festive food truck that provides an assortment of specialty samosas and authentic Indian styled Desi chai. A key objective was to ensure that the identity conveyed the appealing taste of the samosa as well as the energy and sense of fun of the food cart experience. The identity pays homage to the diversity of India’s colours and Bollywood films.
Concept+Design+Brand: Mustaali Raj Food Photography: Melissa LaMothe Cart Model: Tuk-Tuk Factory
*2014 Adobe Design Achievement Awards — Semifinalist (International)
*2014 Applied Arts Student Award — Complete Design Program Winner (International)
*2014 Applied Arts Student Award — Complete Design Program Winner (International)
Visual/ Music inspiration:
Colour Studies
Logo Development
© 2014 Mustaali Raj
