Shopee Exam Season Campaign 2022

•

Shopee Exam Seasons Campaign 2022

Lifestyle Category | 21.04.2022

----

“Song Chat Hien Dai - Chang Ngai Thi Cu” is an upsized campaign in the lifestyle industry at Shopee. The campaign was created during the time when the students were preparing to enter the exam season to promote the sale of items such as books, stationery, tables, chairs, outdoor toys, etc.

Campaign Overview

- Campaign Name: Song Chat Hien Dai - Chang Ngai Thi Cu

- Theme: school, modern

- Main Color: blue

- KSPs: deal 4K, voucher hot

- Campaign Period: 21.04.2022

- Assortment Focus: books, stationery, tables, chairs, outdoor toys, helmets

-----

Client: Shopee Viet Nam

Category: Lifestyle (Home & Living, Toys, Hobbies, Books, Stationery, Automotive)

Assistant Manager: Hoang Truong

Designer: Ngoc Hoa Tran