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In partnership with the Lew'Lara/TBWA team, we produced the new campaign for Adria's Grano Duro pasta line. A special, refined pasta that is positioned to be a choice for special moments, and has tradition as a strong pillar.
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With the main idea for the campaign, the 03 Key Visuals bring the art of cooking as its central theme, and pasta, the base of the recipe.
With that in mind, we brought lighting to the photographic language of the campaign that highlighted the pasta, freshly boiled and already on the plate, as the main element of the scene, without losing the texture of the ingredients that complement the appetite appel of the scene.
An important part of the work was the choice of scene elements.
Simple and refined, the scene brings an idea of care and affection
for a moment as special as those portrayed in the campaign.
Simple and refined, the scene brings an idea of care and affection
for a moment as special as those portrayed in the campaign.
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The campaign also carries a seal with the main characteristics of the product, with wheat on it.
To bring a unity to the communication of the brand, we sought in the detail of the Grano Duro brand the language of the line to be applied in the seal.
