N E L L Y . C O M
"Celebrate the fab you"
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B R I E F:
Make a visual Guideline inline with the new BrandBook at Nelly.com that mirrors the Brand, look and feel and the position on the market at the young target group, young women 18- 25 years old.
Make a visual Guideline inline with the new BrandBook at Nelly.com that mirrors the Brand, look and feel and the position on the market at the young target group, young women 18- 25 years old.
T H E R E S U L T :
A clean simple visual Guideline easy to follow.
A clean simple visual Guideline easy to follow.
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T H E T E A M
Art Director & Graphic Designer: Moa Jansson I Copywriter: Moa Jansson I Head of Content Creation: Linn Bladlund I Creative Production Manager: Emma Sprigg I Creative Concept Manager: Lowe Olsen
T H E C O N T E N T:
E X A M P L E M E R C H :
A black and white base, with small accent color in pink.
A black and white base, with small accent color in pink.
E X A M P L E S O C I A L :
A black and white base, with small accent color in pink.
A black and white base, with small accent color in pink.
