N E L L Y . C O M
"Celebrate the fab you"
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B A C K G R O U N D :
In the early fall of 2021 a started at nelly.com as a Senior Art Director, – and almost direct had the task to work on updates on the Nelly Brand Book. The background for the change was that the CEO felt that brand book look didn't really fit the way we're heading with the brand and we needed to clarify some parts, because people in the company didnt understand the different parts and what they meant for them.
In the early fall of 2021 a started at nelly.com as a Senior Art Director, – and almost direct had the task to work on updates on the Nelly Brand Book. The background for the change was that the CEO felt that brand book look didn't really fit the way we're heading with the brand and we needed to clarify some parts, because people in the company didnt understand the different parts and what they meant for them.
B R I E F:
Make a simplified Brand Book, that explained what kind of brand Nelly.com is and create a look for it that suited the direction of the brand and the Yellow position that Nelly wanted to achieve.
Make a simplified Brand Book, that explained what kind of brand Nelly.com is and create a look for it that suited the direction of the brand and the Yellow position that Nelly wanted to achieve.
T H E R E S U L T :
A clean simplified Brand Book where the team explained more visually what the brand is standing for. The feedback was overwhelming good from all the staff and everyone really was satisfied in how much more they understood. The Brand Book was launched in January 2022.
A clean simplified Brand Book where the team explained more visually what the brand is standing for. The feedback was overwhelming good from all the staff and everyone really was satisfied in how much more they understood. The Brand Book was launched in January 2022.
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T H E T E A M
Art Director & Graphic Designer: Moa Jansson I Copywriter: Emina Alovodic I Head of Brand: Christpher Westerberg I CEO: Kristina Luukes I Head of Content Creation: Emina Alovodic I Head of Design: Madeleine von Schedvin
T H E C O N T E N T:
This is an overview of the Brand Book and all of its content. The Book is a binder whit pages with inserts.
