SUNMATE LAUNCHING CAMPAIGN
Brief:
SunMate is the No.2 adult diaper brand in Vietnam with high brand awareness in Mekong are but its growth is hindered by low awareness in urban area.
Our communication tasks are:
• Build brand awareness & trial in Grand South, especially Urban
• Top 1 share of voice both online & offline channel
• Hit sales target
The idea:
Chuẩn chăm sóc người già 5mm
Mới mẻ, Mềm mỏng, Mạnh mẽ, Mịn màng, Mát mẻ
