VINFAST VIETNAM
Always-on content
Brief:
While VinFast is gradually shifting from a fossil-fuel-vehicle manufacturer to the first ever eco-friendly-vehicle manufacturer in Vietnam, they want to push sale for not only electrical cars but also fuel-run cars.
My role:
My team and I created a series of content angles in which promotion-oriented posts come between top-class feature posts to make the readers easily and quickly make their final decisions.
