Sofitel + Tholon
Branding
Powerful engagement through branding
From naming to branding, through the development of the system's guidelines. We worked alongside Sofitel Hotel in creating the branding for Alma Restaurant & Bar,
its new restaurant of Argentine gastronomy specialized in meats and vegetables combined with French gastronomy's details. Our strategy was to create a fancy identity, both clean and impactful, connecting the project to its audience.
its new restaurant of Argentine gastronomy specialized in meats and vegetables combined with French gastronomy's details. Our strategy was to create a fancy identity, both clean and impactful, connecting the project to its audience.
