ASSESSMENT
The national TV channel RTS having lost the broadcasting rights of the Swiss ice hockey championship, the local TV Léman bleu recovered the retransmissions of the main games for French-speaking Switzerland.
CHALLENGE
Announce to all ice hockey fans that they can now follow the games on Léman Bleu without having to watch them on a pay channel. Parenti Design communicated this good news through a highly visible campaign, considering the budget. Catchy messages and a striking visual universe, on a background of ice striped by skates, were used in TV spots, press ads and posts on social networks. This graphic creation was so popular that it was even used as a cover for the ice hockey programs on Léman Bleu!
"Nous avons eu beaucoup de plaisir à collaborer avec l’agence Parenti pour la campagne de National League de hockey sur Léman Bleu. Dans des délais serrés, l’équipe de l'agence a fait preuve de créativité, souplesse, force de proposition et réactivité. C’est sans hésitation que nous referons appel aux services de l’agence Parenti pour nos futurs projets."
Laurent Keller, Patron de Léman Bleu
