"DESIGN RHYTHMETICS OF EVERYDAY LIFE"
Amani Abdulghani is a fashion brand focusing on sustainable clothing. It aims to promote responsible manufacturing, and modest dressing. As the tagline suggests, Amani offers daily life clothing that is both casual and unique.
The design featured a thick-stroke, geometric logotype in Arabic and English. The simple shapes used gave the visual brand a lot of flexibility and usability in its elements. For colours, the design went with soft, cold colours. Warmth was added in accents and secondary colours, all inspired from natural elements. Few things look better than a lavender field full of blooming flowers and green branches.
For packaging, simple cardboard boxes were used to minimise printing and increase the reusability of the boxes. Brand colours and visual elements were added in simple removable additions, like stickers or wrapping paper. To make sure wrapping paper has future uses, neutral artworks of natural elements were used.
