Hipnótico is the brand of a fresh, young and hypnotic wine. It's also the Spanish word for 'hypnotic', something that induces to hypnotism or to sleep, which luckily is not the case of the wines themselves :) Hipnótico is a name that inspired me to play with optical art and graphic elements that create visual illusions and trick our mind and eyes to eventually see something that does not exist. The final result is a minimal label with a hypnotic graphic in bold colours and shapes that looks like it's moving, but it's actually not. Pretty hypnotic, right?! 

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Client: Personal Project
Year: 2022