The Chamber of Commerce - CCB's biggest media spend of the year is the business licence renovation campaign.
In 2014, the focus was on getting business owners to renew ONLINE.
We proposed a no frills, direct campaign that expressed the benefits of renewing from home (it’s fast, easy & safe) in a tangible and relatable way.
We proposed a no frills, direct campaign that expressed the benefits of renewing from home (it’s fast, easy & safe) in a tangible and relatable way.
1. It's safer online. You don't handle cash, you avoid worries and you keep your calm as you secure your company's future. It's safer online. Renew your business licence online @ ccb.org.co
2. It's faster online. You reach a webpage with no hassle, traffic jams, and headaches. You avoid delays, rush hours and that leaves more time to invest in your company. It's faster online. Renew your business licence online @ ccb.org.co
3. It's easier online. There aren't any opening hours. You're safe from rain, the hail, the wind and you keep comfortable as you make your business grow. It's easier online. Renew your business licence online @ ccb.org.co."
2. It's faster online. You reach a webpage with no hassle, traffic jams, and headaches. You avoid delays, rush hours and that leaves more time to invest in your company. It's faster online. Renew your business licence online @ ccb.org.co
3. It's easier online. There aren't any opening hours. You're safe from rain, the hail, the wind and you keep comfortable as you make your business grow. It's easier online. Renew your business licence online @ ccb.org.co."
Credits
Agency: DDB Colombia
Client: Cámara de Comercio de Bogotá
Product: Matrícula Mercantíl
Copywriter: Juan Sebastian Caicedo
Art Directors: Juanita Delvasto / Jeison Higuera
Post Production: Zumo
Agency: DDB Colombia
Client: Cámara de Comercio de Bogotá
Product: Matrícula Mercantíl
Copywriter: Juan Sebastian Caicedo
Art Directors: Juanita Delvasto / Jeison Higuera
Post Production: Zumo
Video Production: Dragonfly Films
