The latest Hughes TV sport is about a woman who can't make up her mind about what kind of car cover she should get, and ends up consulting the voice on the intercom at a drive thru. The spot then urges the the viewer to rather talk to a Hughes Insurance expert instead.
The brief was to create a fake drive thru branding and signage for the spot. It needed to feel retro and pay homage to the the Hughes brand. This is how Hu-Go's Burger Bar was born.
