The Levis special Diwali offer pack was designed to build a clear association with the brand and also create a playful consumer experience. A parallel was drawn between the classic Levis pocket structure and that of a DVD case to create a memorable, yet cheeky display pack. The shape is accentuated by the print of a Denim pocket. The patch pocket unfolds to have 3 pockets containing one DVD each.
Won the prestigous IndiaStar Award 2010 & AsiaStar Award 2010 for Excellence in packaging design in terms of innovation, functionality, graphical appeal & efficiency.
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