Interested Customer
Assess the number of customers gazing at the store. Analyze customer segments during
marketing and promotions to gauge the content and communications that drives footfall.
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Product Browsing
Identify trending products based on customer dwell-time in different zones and purchase behaviour.
Gain insights on ease of finding products, optimum store layout, aisle behaviour, and product attractiveness etc.
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Trial Insights
Gain insights such as the number of products tried by the customer and then purchased.
Use the insights to identify products that are trending and those that have a higher conversion rate.
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Product Purchase
Identify purchase points inside the store. Improve the customer checkout journey by allocating
sufficient staff during peak hours and defining optimal checkout queue length.
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Bounce Rate
Analyse the customer bounce rate and differentiate the bouncers based on the customer’s actual engagement time.
Based on store interactions gain vital insights on why you are losing potential customers, and take actions to improve engagement.
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Illustrations
