THE SOUND OF BLEU / Chanel
Chanel’s fragrance division asked Moksha to create innovative retail concepts for two critical launches.
For their Tier 1 retail properties we created The Sound of Bleu - a multisensory experience that allowed male consumers to literally see, hear and touch the scent of Chanel’s new mens fragrance.
Inspired by synesthesia we created a piece of music where each of the 5 key notes in the fragrance were translated into pitch and timbre, literally creating the 'sound of the smell'. Multitouch interactivity and motion graphics were paired with tactile scented objects.
CREDITS
Darius Pocha / Creative direction, concept, design, motion graphics, sound design
Hazel Grian / Concept
