Client needs
Evolve is a financial services mutual organisation. The financial security firm offers consultation on wealth and asset protection, income protection, and education. Evolve strives to make its services simple to use and time-efficient for customers and help them to build financial independence. In order to demonstrate the company's proficiency in transforming good solutions into the finest practices and experiences, a new modern visual identity was required.
Branding Goal/Design value
The project's goal was to develop a vibrant and fun brand that would still inspire trust and security. That refers to creativity and is not boring like a financial firm. In the perspective of this and the brand's personality (Mature/Modern/Techy), I produced an identity that's bold, fun, and modern. Additionally, I developed patterns and shapes that give the brand additional individuality and a graphic system that visually combines fun and seriousness.
Client: Evolve
Strategy: Ahmed Safwan
Brand Visual Identity Design System: Ahmed Safwan
Iconography: Ahmed Safwan
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