While designing the logotype we wanted to take advantage of the rather long name of the practise. The logotype is constructed from a thick vertical line and fully justified typography which we arranged in a way to get an abstracted toothbrush — a reminder of the importance of a good dental hygiene.

"Studio8585’s solution takes what could have been an awkward name and manages to extract an iconic communicative shorthand that honestly places simple dental hygiene, rather than cosmetic procedures, at the heart of the brand identity. The iconic nature of the logotype is effectively utilised in print and online through size and a change in orientation, appropriately leveraging the proportions of each asset."

Richard Baird (extract from the BP&O review)

"Alongside a bright but limited Pantone colour palette, the embossed surface texture of a board from paper supplier Rives, the consistent technicality of Monosten C, tinted photography and the simple layout, type choice and images of a responsive website, the solution intelligently balances utility, quality and accessibility."

 

Richard Baird (extract from the BP&O review)

Client: Dr. Ksenija Magašić Pinezić, DDM; Concept & design: Mario Depicolzuane; 2013