MSB is a chain of restaurants in Lyon which offers bowls to compose yourself, with fresh ingredients cooked on the spot. Its secret ingredients are freshness and greed.

For this project, we reworked the visual identity of the brand to create an original and impactful graphic universe. It is declined in scenography in the restaurants, in print poster as well as in digital. The idea behind this project is to propel MSB into the digital era with an Instagram friendly concept.

In order to capture passers-by on the street and direct them to the various MSB restaurants, we came up with a slightly provocative concept that echoes the pleasures as dictated by Epicure. Imagined to live in print as well as in digital, this campaign unveils its content in augmented reality and redirects users to the restaurants' pages.

On the brand's Instagram account, we can find the colorful world of MSB, adapted to the codes of social networks with a touch of humor and visual accidents.