· D E S C R I P T I O N ·
A new podcast is born: technological (but human) for developers (juniors & seniors) and in a female key.
"No me da la vida", the tech podcast where you won't learn anything new!
"No me da la vida", the tech podcast where you won't learn anything new!
· P R O J E C T ·
The show talks about current affairs in technology but also about the complications experienced by developers. To show it we've used an irregular, personal and changing typography. All main texts starts with "//", "/*…*/", etc. as a reference to their codes.
"Tech Unicorn", the mascot, it's an old-school cartoon style illustration which shows all the faces (and therefore, sections) of our podcasters' daily lives.
Special thanks to all the "NMDLV" team: Alba & Míriam for trusting me and working so hard and Álvaro
for their music and animations that have taken this project one step beyond.
Art direction | Branding | Illustration
Logo: The podcast is dynamic, funny, changing… We designed the logo (with coding references) and the icon, the "Thech Unicorn", the mascot of the show. She is a dead but very happy unicorn of which we illustrate 7 expressions to give the brand a lot of dynamism.
Social Networks: A changing image with holographic and technological textures in lilac tones (with light and dark versions to avoid monotony).
Video & Stream: Overlays for streaming, intros, bumpers, etc. which you can see by watching any episode of NMDLV on Youtube.
Merchandising: Fun & colorful with many applications to collect and find your own identity. Stickers are a key element that invites you to customize your computer, notebooks, phone… or streets ;-P
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