For 450 million years Sharks have dominated Earth’s oceans. Today, their existence has never been under more threat. Showing the world a new perspective on sharks, the Australian Museum hosts an immersive blockbuster exhibition for visitors to experience these sea creatures like never before.
We were engaged by SomeOne Sydney to make a trailer for the new Sharks exhibition, bringing the promotional material to life in motion. We took a CG approach, sourcing all the sharks as 3D assets, before animating and compositing them into our virtual underwater world.
Further realism was captured by adding coral and rock platforms to our scenes, and we used particle systems to create air bubbles and schools of fish. Volumetric lighting rays also added to the underwater realism of this trailer.
Credits
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Client — Australian Museum
Agency — SomeOne Sydney
Design — SomeOne Sydney
3D & Animation — Never Sit Still
Sound Design — Smith & Western
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Agency — SomeOne Sydney
Design — SomeOne Sydney
3D & Animation — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Lead Design/Animation — Bruno Borio
3D Design/Animation — Howe Tom, Nancy Li
2D Lead — Mel Webster
2D Design/Animation — Mulanne Phan, Nancy Li
Storyboard — James Vallance
Producer — Darcy Green
Lead Design/Animation — Bruno Borio
3D Design/Animation — Howe Tom, Nancy Li
2D Lead — Mel Webster
2D Design/Animation — Mulanne Phan, Nancy Li
Storyboard — James Vallance
Producer — Darcy Green
SELECTED STILLS
Selected stills from hero 30 second spot.
PROCESS + R&D
Process breakdown reel.
Process breakdown of individual scenes.
Original styleframes.
R&D of shark & ocean movement.
STORYBOARDS
Storyboards for hero 30 second spot.
THANK YOU.
