Nissan JUKE & The Force
The New Story 
 
Who never wanted to work with anything related to Star Wars? My chance came when I was assigned as the designer for the Nissan's Juke web campaign, mid 2013. I worked on early sketches of the look and feel of both the site and campaign. The project was big, long and had a lot of details, but it was a delight to do.
 
The idea was to allow the user to easily costumize a Juke in the campaign's site. I made most of the design elements minimal so that the 3D objects could take most of the screen. It was a great success. Nissan was so pleased with the project that the company sent letters of gratitute for all the team.
 
"The New Story" received FWA's site of the day award in  October 17th, 2013.
The Force Simulator
 
Later that year we were requested to make another site, based on the previous one, were the users could experiment with The Force. It was a web campaign to promote Juke's new color: midnigth blue.
Nissan JUKE & The Force
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Nissan JUKE & The Force

Designs made for Nissan's Juke promotional site in collaboration with Star Wars characters.
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Published:

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