To help both promote and celebrate the second interaction of the successful Juke model, Nissan came up with the idea of "full customization". The challenge was to design an interface that were intuitive and easy to use so that first time users could go wild on their designs, using the bodywork as canvas.

I was involved since the early meetings, coming up with the wireframe and UI designs. Inspired by racing games, I wanted the user to be able to use the website as a design app in its full capacity.

As incentive Nissan would actually produce the design with the most votes and all participants could win an Juke via lottery. Needless to say, it was a hit.