México Trasciende
Mexico Trasciende is an annual congress organized by the Tecnologico de Monterrey under the direction of Student Groups.
Its goal is to create a space for learning and awareness among the student community. In its first edition, Mexico’s ex-president Felipe Calderon led the list of speakers.
// Objective
We were hired to design the graphic identity of the event. It had to look professional and youthful at the same time so it would caught the students’ attention.
// Solution
We chose a Sans-serif typeface accompanied by an iconography that refers to the congress’ name. We played with contrast: black and white photographs intervened by bright colors to achieve the desired professional and youthful appearance.
This is a pro bono project for Yo Por México, a student nonprofit organization that hosts México Trasciende, a conference that will feature various speakers including Felipe Calderon, former president of Mexico.
We were in charge of a full development of the project, which included Branding, Website, Digital and Print Media Advertising.
Badge, Invitation, Pencils and Notebook
Desktop Version of the Website - Check It Out Here
Phone Version of the Website - Check It Out Here
The Website has an special version for Dektop, Tablet and Phone
A space for learning, attractive to students.
