Íkali Water
Íkali is a new proposal for pH 9 alkaline water.
Being a high-end product, its sale is limited to prestigious restaurants.
//Objective
To develop a graphic identity that strongly proclaims the product properties and, at the same time, suggests exclusivity.
// Solution
For Íkali, we decided to go minimal. So, unlike commercial brands, we designed two stylized labels; one that contains the basic information, and another one that functions as a guarantee stamp. As for the logo, we selected a widely-spaced Serif typeface. Both the shield that comes with it and the pattern used in the label, incorporate letters from the name.
“A new proposal for pH 9 alkaline water.”