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It was time for the Edmonton Football Club to retire a controversial name. This rebrand needed to create excitement – and acceptance – among loyal and prospective fans. And community pride. And lead the way in CFL team branding. The mark represents the boldness and strength of the team. And helped lead the charge in a new era for one of the most winning football clubs in CFL history.
Credits
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Work done at DDB
Client: Edmonton Elks
Design team: Adnan Huseinovic, Tyler Balser
Animation: John Naboye
Copywriting: Eva Polis
Creative Director: Eva Polis
Design Director: Howard Poon
Strategist: Nadine Morris
Strategist: Helene Leggatt
Launch Video: PostPro Media, Panoramic Media
Photography: Edmonton Elks
Acknowledgments: Trevor Sieben, Allan Watt
Awards
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Applied Arts / Design Annual 2022 / Logo
Applied Arts / Design Annual 2022 / Complete Brand Identity
RGD Branding Awards / Branding Program
RGD Branding Awards / Logo
Ad Club of Edmonton / Ace Award / Logo
Ad Club of Edmonton / Ace Award / Identity System
Ad Rodeo / Anvil Award / Brand Identity
Ad Rodeo / Merit / Logo
