ALEX _IS's profile

VS GAMERS | 2K19 Christmas sales

ALEX _IS
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VS GAMERS
2K19 Christmas sales

VS Gamers is an online store that sells gaming peripherals to consumers between 20 to 40 years old. And every year, they have the same problem: which storytelling should we devise for this year's Christmas marketing campaign? Much specially, when there is nothing more unappealing for a centennial gamer than a classic Christmas sales campaign. But...

... What if we put Santa and the Three Wise Men to compete for VS Gamers fanbase's love through a contest? In which they'll be shown as vulnerable and longing for emotional support.
 
And, to top it all, what if in that contest we were giving away to VS Gamers fanbase a full gaming setup and special discounts on selected brands?

Campaign's concept, set!
 
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01. Basic Graphic Assets
ads Advertising Advertising Campaign art direction brand identity campaign digital marketing Marketing collateral Social Media Design Web Design
 
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02. SOCIAL MEDIA ASSETS
 
I. Santa Claus | SM push video
 
II. THE THREE WISE MEN | SM push video
 
III. SANTA VS. kings CONTEST | SM push pictures
ads Advertising Advertising Campaign art direction brand identity campaign digital marketing Marketing collateral Social Media Design Web Design
 
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03. CONTEST lANDING PAGE
ads Advertising Advertising Campaign art direction brand identity campaign digital marketing Marketing collateral Social Media Design Web Design
VS GAMERS | 2K19 Christmas sales
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ALEX _IS's profile

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ALEX _IS's profile
Málaga, Spain

VS GAMERS | 2K19 Christmas sales

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