VSPC

•

VSPC was established in 2019 as a brand with a mission: to build & sell powerful PCs for common people, audiovisual creatives and gamers.

To help them achieve this goal, the founders entrusted me with the branding design and art direction of the project.

B R A N D I N G

I sought to make its application in digital and physical media an easy task for any member of Atlas Informatica Graphic Design Department, By founding the branding on a simple and clever logo - as well as on a restricted color palette and only just one typeface.

VSPC BRANDING | Brandbook [onclick]

A R T D I R E C T I O N

Following the visual guidelines I established for the VSPC brand, I instructed my photography and audiovisual co-workers on some key facts that had to be met in the visual storytelling of the products: their representation had to be elegant and displayed in spaces filled with everyday elements familiar to each buyer persona, from those who only need a computer for small daily tasks, to the most demanding ones - such as technical professionals, audiovisuals and gamers.

VSPC | Gamers marketing target | Visual universe & promo video