FX.SKIN
Encinitas, CA
Role: Web Designer/Dev and Creative Lead
Hayley came to me with the desire to establish print and digital branding in the form of website and stationery design for her beauty studio.
She had a solid Instagram page and wanted to incorporate that moody feel into her collateral.
She had a solid Instagram page and wanted to incorporate that moody feel into her collateral.
This was an interesting project because some of the design decisions required coding within the platforms stylization as well as graphics capabilities (OGL) to create a truly unique branded experience.
First we determined a creative direction which required research into her fields of study, her industry, personality, and hobbies.
After a few variations, we decided on an an aesthetic that was dark, edgy, polished, and sophisticated.
First we determined a creative direction which required research into her fields of study, her industry, personality, and hobbies.
After a few variations, we decided on an an aesthetic that was dark, edgy, polished, and sophisticated.
