Rebranding | Electric Cool Geraldton

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Brand Story

Electric Cool Geraldton is an Australian-owned and operated family business since 2010, providing #ReliableSolutions for your solar, electrical, and air conditioning needs in Geraldton and Midwest Australia.

We strive to continuously deliver a top-class service, customized to suit your needs and budget with options that are affordable and modifiable and work for your lifestyle specifically.

Another great quality of Electric Cool Geraldton is that we employ 100% Geraldton local tradespeople. Because we are a local company, we are able to offer our customers a lifetime workmanship warranty on all of our services.

The Goal

Develop a fresh, cohesive brand identity for Electric Cool Geraldton. They want modern branding that radiates a local, reliable, and efficient image. This should support them in implementing their new marketing strategy.

Logo Design

We chose to transform the logo they've been using since 2010 into a modern emblem logo. As a result, the logo maintained its recognizability while adapting to modern marketing. Additionally, it will work better across a range of platforms.

Website

We built two websites to separate the air conditioning and electrical solutions from the solar solutions in line with the new marketing strategy.

Print Materials

As part of a remarkable and unified visual identity, they required a variety of print materials for offline marketing to promote the services and new promotions in Geraldton. This applies to standee banners, brochures, coupons, and flyers.

Social Media

With a fresh, cohesive brand identity, it solidifies Electric Cool Geraldton's social media presence across Instagram, Facebook, LinkedIn, and Youtube.

We produced a variety of content for different audiences with their social media manager. All of the image and video postings are consistent with the brand voice, which is practical, uplifting, reliable, inspirational, and environmentally responsible.