project: concept for the 2013 IDEA grad show
deliverables: logo, catalogue, invitation, website, advertising, social media, and environmental elements

 

The IDEA program has a new concept and brand for every graduating class. My concept for the 2013 graduation year was inspired by the ‘I Saw You’ notes printed every week in the Georgia Straight. These notes are about brief, often anonymous encounters, where the writer hopes the person they are trying to connect with reads it and responds. I related this format to students trying to make connections with the people they want to work for and with. As students, we have admired the work of professionals and gushed in class about their projects over the years. Now that we are graduating, we have fresh talent and enthusiasm to offer new connections. This idea developed into creating a fictional ‘creative matchmaking service’ called Ideal Connections, representing the IDEA program as a mediator to find the right connection for you.

 

 

Creative Director: Allison Chambers [concept, logo design]

Project Manager: Megan Lynch 

Art Directors: Camille Segur [lead designer], Becky Joy [catalogue, pattern design], Kira Campbell [website], Henry Slaughter [website], Alexis Young [environmental], Mariko Whitley [invites]

Copywriting: Alex Tench [lead copywriter], Chris Dedinsky, Jacob Gauthier, Alexis Young, Kathrine MacDonald

Design Roll-out / Production: Jessica Marte, Carolyn Jia, Laurisha Bardal, Henry Slaughter, Lia McMillan, Caitlyn Neufeld