To help launch the Vancouver Mural Festival’s inaugural year,
we created an identity that could fill any space, just like a mural.  

Our custom logotype was designed to
stretch, shrink, or rearrange to fit any application.
Every campaign piece used the logo in a new way.

During the festival, people could interact with the identity,
the logo doubling as a blank canvas free to artistic interpretation. 

Winner at Cannes Lions & D&AD
Featured on Communication Arts
Created at 123w

Creative Directors: Bryan Collins, Rob Sweetman, Jeff Harrison
Art Director: Allison Chambers
Copywriter: Kate Roland
Designers: Allison Chambers, Gabe Hall
Producer: Ninette Aves
Account Management: Katie Muir, Jonathan Longworth
Photographer: Gabe Hall