These photographs are part of the Kendra Ferri's brand identity I created alongside Bruno Moreni.
Based on Kendra’s values and ideas, one of her main inspirations is the artist Frida Kahlo. With that in
mind, all the colors of the photographs were inspired by Frida’s own meaning for each one of them, taken
from the book “The Diary of Frida Kahlo: An Intimate Self-Portrait”.
The idea of the photographs came from the Indian parable “Blind Men and an Elephant”, in which we used
Kendra’s hand (blue color) as being the one guiding the client (green color) through some mental health issues
such as depression, anxiety, freedom, etc.
See the full brand identity project here.
Thank you
