project: branding for a new art, design, and culture bookstore in Vancouver
deliverables: logo, collateral, packaging, environmental graphics, website

 

Artists and writers create to evoke emotion, stimulate thought, and provoke response. That is also Cite’s raison d’être. The logo represents Cite’s physical space, as well as a quotation mark – an indication of content worth repeating. I played with 2-D and 3-D forms to give Cite a dynamic, always current quality. I used provocative quotes on Cite’s touchpoints to entice people to come to the store and engage with art, culture, books, and people.

 

– Winner, Applied Arts Student Award for Complete Design Program (November/December 2013 issue)

– Finalist, GDC 2013 Salazar Awards

– Packaging featured on Lovely Package and The Dieline