The brief:
Redesign the newspaper for those who don't read the newspaper.
This concept was driven by the observation that most people believe that they don't have time to read the newspaper, yet they are getting informed one way or another. So we asked ourselves; through which platforms are people getting informed?
Through this process we redefined news to be:
Information that is important to me whether I know it or not.
The product also must:
-Make readers feel that they are getting the news.
-Give the readers the ability to choose the source of information.
-Adopt itself according to the interests of the reader.
-Deliver the information in a simple and clear way.
-Give the readers the ability to choose the source of information.
-Adopt itself according to the interests of the reader.
-Deliver the information in a simple and clear way.
By allowing readers to set a specific reading time and commit to it the app ensures they are getting the most important and relevant information quickly and effortlessly.
The interfece allows the reader to categorize the source of their
information and prioritize it.
Each news segment's structure is clear and simple containing just the right amount of information to get the point across to the reader:
an image, a headline, a publishing date, it's source.
*Designed in collaboration with Jung Soo Park & Salih Berk Ilhan.
