BITE - Jay Park (feat. Apple)
Credits
Client Apple
Agency TBWA
Director Kim gyuha
illustrator Namon
Artist Jay Park
Agency TBWA
Director Kim gyuha
illustrator Namon
Artist Jay Park
Post Production
Art direction Sogeukjang
Executive Producer Kim sungtae
Motion graphic company VEIG, 3pers, 4by4
Cell animation Shelter
Executive Producer Kim sungtae
Motion graphic company VEIG, 3pers, 4by4
Cell animation Shelter
Year Produced 2022
애플의 멘탈 캔버스 기능을 Jay Park의 뮤직비디오 형식으로 소개하는 'BITE' 영상에 참여하였습니다.
Jay Park의 타투 속 판타지 월드에서 펼쳐지는 여정이라는 테마로 구름, 고래, 닥스훈트, 사자 등
상징적인 이미지들을 통해 창의적인 아티스트의 내면을 담아냈습니다. 파격적인 사이키델릭한 톤 앤 매너를
아젠다로 여러 전문기업의 컨소시움을 통해 성공적으로 론칭하였습니다.
베이그는 인트로를 제외한 다양한 부분을 디자인하였습니다.
We took part in the production of Jay Park’s music video “BITE” which features Apple’s app, Mental Canvas Draw.
We took part in the production of Jay Park’s music video “BITE” which features Apple’s app, Mental Canvas Draw.
The video shows the creative artist’s world through symbolic images – clouds, a whale, a dachshund, and a lion
with a theme of a fantastical journey through Park’s tattoos.
The video was successfully launched by a consortium of several professional companies
based on the psychedelic tone and manner agenda. In the video, we designed a lot of parts besides the intro.
Styleframes
