FLORAISON 花信 | 花香气泡酒设计

Packaging


花信,花开的信息,亦指花开时节,泛指女子在刚刚成年时期的青春年华。
Flower time, also refer to the blooming season, implying the youth of girls who just step into adult
据CBNData《2022年轻人群酒水消费洞察报告》显示,果酒/配制酒为主的低度酒最受年轻人的欢迎,尤其是女性,数据显示,66.9%%的女性更爱低度酒。
花信,针对年轻的都市女性在结束了忙碌的工作之后,下班回家或休息时,一人小酌或三五闺蜜好友相聚的场景,追求微醺、放松、休闲的状态,进行打造的一款花香味的低度气泡酒。
闲暇午后,花儿尚艳,微风拂过脸颊,难得的惬意与舒适,饮花信酒,感受花开最美好的时节。
花信 —— 传递更轻松、舒服、愉悦的饮酒体验。




Floraison
flower time, also refer to the blooming season, implying the youth of girls who just step into adult.
CBNData's "2022 Young People's Wine Consumption Insight Report" shows that low-alcohol wine, mainly fruit wine/mixed wine, is the most popular among young people, especially women. The data shows that 66.9% of women prefer low-alcohol wine.
Floraison is a kind of low-alcohol sparkling beer with flower fragrance. It is designed for young urban women to have a drink or get together with three or five girlfriends when they come home from work or have a rest after finishing their busy work, and to pursue a slightly tipsy, relaxed and leisure state.
In the leisure afternoon, when the flowers are still bright, the breeze blows over the cheeks, amid in it is a rare comfort. Drink Floraison, feeling the blooming season of flowers. 
Floraison — delivering a more relaxed, comfortable and pleasant drinking experience.



FLORAISON 花信 | 花香气泡酒设计
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