Axe 'Beds'
Ambient outdoor campaign
We tagged life-size double beds all over Johannesburg. In parks, laundromats, elevators… basically wherever the Axe Effect might hit.
Awards:
One Show Merit
Loerie Bronze
Credits:
Client: Unilever
Agency: Lowe Bull Johannesburg
CCO: Matthew Bull
ECD: Gareth Lessing / Rob McLennan
Art director: Marion Bryan
Client: Unilever
Agency: Lowe Bull Johannesburg
CCO: Matthew Bull
ECD: Gareth Lessing / Rob McLennan
Art director: Marion Bryan
Copywriter: Asheen Naidu
Illustrator: Marion Bryan