Axe 'Beds'
Ambient outdoor campaign

We tagged life-size double beds all over Johannesburg. In parks, laundromats, elevators… basically wherever the Axe Effect might hit. 

Awards:
One Show Merit
Loerie Bronze
 
 
 
 
 
 
 
 
 
 
 
 
 
Credits:
Client: Unilever
Agency: Lowe Bull Johannesburg
CCO: Matthew Bull
ECD: Gareth Lessing / Rob McLennan
Art director: Marion Bryan
Copywriter: Asheen Naidu
Illustrator: Marion Bryan​​​​​​​

Axe | Beds
Published:

Owner

Axe | Beds

We tagged life-size double beds all over the city in places where the Axe Effect might strike.

Published: