The Toy Mission
From storage box to gift box
The Toy Mission was a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate. To create awareness around The Toy Mission campaign, we released a limited edition red version of the Missions icon.
The limited edition product was distributed in a unique and hand crafted packaging, which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.
Creative Circle 2014 – Product Print Shortlist
