Pawtners
Pawtners is a one-stop pet store that knows how special dogs are to their family and, how important is for an owner to share a sense of community with other pet parents to discuss important topics and tips regarding their furry friend.
The goal was to communicate a fun & genuine brand that understands the complicity bond between an owner and their dog, making them (the dogs) the main characters of the brand.
As dog owners, we were grandly inspired to come up with daily moments that we all related to. So we decided to illustrate different dogs in common situations from everyday life while also sharing time with their owner, but still making them the star of the show. Transforming this way, the brand into a new alternative for millennial dog parents who search for high-quality, design-focused, and tasteful products for their four-legged friends. 🐾
©2022 Lima, Perú
SCOPE
Brand Strategy
Visual Identity
Collateral Graphics
Social Media
Packaging Design
CREDITS:
Illustrations — Carla Eráusquin
2022 Lima, Perú
