Making waves and revving hearts
The new visual identity was designed on top of the new marketing concepts for Yamaha Motor Europe. The clients need was to give an overall direction how to produce materials according to the new concepts and helps to ensure that all produced marketing materials follow the same visual principles in every market across Europe.
The guidelines
TEAM
Graphic Designer / Lauri Ahlroth
Art Director / Erno Bärlund
Copywriter / Juho Paalosmaa
