Mazda Canvas – Reasoning the premium
Client
Mazda, is a Japanese multinational automaker based in Hiroshima, Japan and in 2020 the fifteenth largest automaker by production worldwide with 1.5 million vehicles sold.
Mazda, is a Japanese multinational automaker based in Hiroshima, Japan and in 2020 the fifteenth largest automaker by production worldwide with 1.5 million vehicles sold.
Challenge
In Baltic markets Mazda still had the old reputation as bit of a burden. Since introducing the new Mazda car lines based on KODO design philosophy, the challenge was to change the perception of the audience from standard to premium car.
In Baltic markets Mazda still had the old reputation as bit of a burden. Since introducing the new Mazda car lines based on KODO design philosophy, the challenge was to change the perception of the audience from standard to premium car.
Solution
To highlight the new premium, we wanted the underline the unique Japanese heritage and celebrate the craftsmanship behind the cars. We achieved this by putting together mini stories of Mazda's past and present and the people and philosophy behind it to give that Premium feeling and deeper understanding of what Mazda represents.
To highlight the new premium, we wanted the underline the unique Japanese heritage and celebrate the craftsmanship behind the cars. We achieved this by putting together mini stories of Mazda's past and present and the people and philosophy behind it to give that Premium feeling and deeper understanding of what Mazda represents.
Team
Graphic Designer / Lauri Ahlroth
Copywriter / Kai Suomi
Graphic Designer / Lauri Ahlroth
Copywriter / Kai Suomi
